Director · Narrative · Experiential

Jacqueline Passmore

Director & Artist

Biography

Jacqueline Passmore is an award-winning director and artist working across film, installation, and emerging media. Blending analogue filmmaking with contemporary technologies, she creates visually striking, emotionally resonant work that explores perception, empathy, and collective experience.

Her practice began with live performances manipulating video and 16mm film on international tours with electronic musicians, shaping the tactile, immersive sensibility and deep connection to audiences that define her work today. Through expansive yet intimate environments, her films invite moments of clarity and human connection.

Her work has been presented in over 30 countries, by Tate Modern, the Institute of Contemporary Arts (ICA), Foundation for Art and Creative Technology (FACT), and festivals such as Coachella and Aesthetica. Her commercial direction includes collaborations with innovators in visual culture such as Zaha Hadid Architects, Island Records, and the Design Museum.

In 2026 she founded Bright Spells, a platform supporting future-forward British film. Her work is supported by industry leaders including Kodak and the British Film Institute (BFI). American-British, she is based in London and works internationally.

Feedback Loops

Spying on Stars

Projection · Art on the Underground · 2016

Underline

Commissioned for Art on the Underground and exhibited at The Photographer's Gallery — projected light reworking the visual language of the city's transport network into something luminous and strange.

Kinetic Light Installation · Tate Modern

Bicycle Zoetrope

A zoetrope powered by the audience itself — gallery-goers pedal stationary bicycles to drive a spinning ring of light into animation. The work only lives while the room participates.

Live Projection Performance · Tate Liverpool

Ladytron / Live Visuals

A celebratory series of audiovisual performances of Passmore's hand-manipulated films with Ladytron inside the immersive world of avaf's Butch Queen Realness With A Twist in Pastel Colours Video Show, a space of vibrant collision where art, sound, and performance converge, bringing Ladytron's signature electronic soundscapes to life within kaleidoscopic live video performance.

This collaboration explores themes of identity, glamour, and transformation, amplifying the celebratory and experimental spirit of the Summer of Love: Art in the Psychedelic Era exhibition. Through a fusion of colour, sound, and movement, the performance invites the audience to lose themselves in a transcendent sensory celebration of youth and psychedelic culture.

Fashion Film · London Fashion Week · 2015

Kin · Fyodor Golan

A collaboration with fashion house Fyodor Golan for London Fashion Week — blending digital projection with the live catwalk to reinvent the runway show as moving image.